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First you have to decide what the company you are trying to promote is really about. What are their core values? Marketing with social media requires a great deal of direction, so you need to know exactly what you are trying to say. Is your company all about customer service, or is it really about innovation? Remember that you have to make a decision: if you try to be everything to everybody, then you'll be nothing to nobody.

No matter what the vision, customer service is always paramount. That is one great strength that social media has over other types of marketing: it allows you to talk directly with your customer base. If a customer has a complaint, work with them to resolve the situation. If they have a question, do your best to try to answer it. If they have a comment of just how much they like you, respond with a simple sign of appreciation. This way other customers can see that you take them seriously and will be more likely to want to do business with you.

This brings us to our next topic: keep the conversation about on the customer. People don't want to just read about a product or service; they want to communicate themselves. You should ask them questions, run surveys, and organize contests. Basically, everything should be done in order to make your customers feel like they are near to your heart

These are pretty rudimentary, but this should give you an idea what social media really is about. Marketing with social media is not rocket science, but it's a bit of a change when compared to different forms of marketing out there. Therefore, you should do what you can in order to try to learn everything you can about this new and exciting medium.