Selasa, 13 September 2011

How to use Social Media to promote your Blog or website

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Social Media can be an efficient way to get traffic for your website, meeting people in your industry, and connecting with others. That being said, many people and agencies aren't using it very effectively. I will a few methods to use the two biggest Social Networks (Facebook and Twitter) as well as present you with some bonus suggestions on other ways you can connect with people online. I will be using the travel industry as my example but nearly everything I recommend may be used in multiple industries and niches.

Facebook can be a good way of extending the reach of your blog and sharing it with your family and friends (if your ready to take that step). I suggest that you set up a Facebook page as the home for your blog on Facebook. You can set your blog posts to automatically post to this Facebook page. Once your page is set up, you might want to look into creating a custom landing page. The default landing page for new people is your wall. This is filled with information and can turn people off meaning they'll never come back. A landing page is specially designed to give people more information about what to expect from your page and encourage them to "Like" it.

Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.

After you have a Facebook Page that's attracting people it is important for you to keep them there. Post to your page regularly with interesting content and endeavor to pose questions that encourage a response. You are trying to get others to interact with your page compared to just lurking.

Twitter is another fantastic tool for networking, especially amongst the travel community. There are discussions about travel going on constantly. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thinking or advice. Your ultimate goal should be to start building relationships online with people so that they will in return check out your blog post or share your links.

1 last way to team up with people who have similar interests online is by using forums. Forums are online discussion groups usually centered around particular topics or industries. A good travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meetto connect with people with similar goals, feelings, and desires. You will get and give travel advice, meet new people to travel with, or merely swap travel stories. These kinds of forums exist for pretty much every industry/niche imaginable. They are usually free to join and you can back link to your site from them in the signature. They can be a excellent way of getting targeted traffic to your website in addition to getting the word of your new products or services without seeming spammy.

Hopefully this article can provide you some ideas on how you should use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples coming from the travel industry still the strategies outlined can be applied nearly anywhere on the net. So get out there and begin getting social!

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